K-Pop star Jennie continues her fashion reign with a third collection for eyewear brand Gentle Monster.
Titled “Jentle Salon,” the new line features eight sunglasses designed by Jennie herself and will be available across thirteen pop-up stores worldwide.
Staying true to Gentle Monster’s signature style, the collection boasts futuristic frames that can be personalised.
Each pair can be customised with eleven unique “charms” chosen by Jennie – including a capybara design.
The campaign for “Jentle Monster” was photographed by Petra Collins, who has previously worked with stars like Olivia Rodrigo and Sydney Sweeney.
Tokyo-based film director Yuann, who has worked with brands such as “Louis Vuitton” and “MAC,”shot the campaign video.
